Launching a label with this specific track set a high bar for the imprint. The release signaled a move toward a more curated, boutique sound for Smith, who had already established himself with high-profile releases on labels like Aus Music and The Ghost .

’s "Cola Beach" serves as the inaugural release on the Pure Shores label ( PS001 ), marking a significant moment for fans of deep, atmospheric house. Released in 2021 , this track perfectly encapsulates the label's mission to curate a specific "beach-side" aesthetic that balances nostalgia with modern production . The Sound of Cola Beach

True to the "Pure Shores" name, the physical vinyl releases often feature minimalist, coastal-inspired artwork that mirrors the serene nature of the audio. Impact and Reception

The title track remains the centerpiece, celebrated for its organic textures.

Since its debut, has become a sought-after record for DJs who specialize in the "after-hours" or "sunrise" sets. It solidified Youandewan’s reputation as a producer capable of creating immense emotional depth within the constraints of house music, avoiding the clichés of the genre in favor of something more timeless and resonant.