Settle Copy Troll Pdf — Ben

is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand.

: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction. Ben Settle Copy Troll pdf

: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format

19 jagged bits of advice for raw & wriggling marketing newbies is a marketing book by Ben Settle that

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.

: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies Trolling ensures people have a strong opinion of your brand

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you.