A strong mid-year opportunity that often rivals Black Friday pricing, especially for Amazon’s own Fire TVs and mid-range sets from competing brands. Shopping Strategies by Buyer Type

This is widely considered the "sweet spot" for value. As new models for the current year hit shelves, retailers slash prices by 30–40% on previous-year flagship models to clear warehouse space.

The best time to buy a TV depends on whether you value the or the latest technology . Historically, the most significant discounts occur during Black Friday (November) and the Spring Clearance (March–June) . Annual TV Sales Calendar