Yeni | Komagene Den Yeni Imaj

: The relaunch coincided with the introduction of new menu items like the Oburgene (a çiğ köfte burger) and Tako (taco-style çiğ köfte) to appeal to younger, fusion-food-loving demographics. 3. Market Position & Success

Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components

This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift Komagene Den Yeni Imaj Yeni

: The new phrase "Come Again, Komagene" was designed to encourage repeat visits and highlight the addictive nature of their healthy snacks.

: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine . : The relaunch coincided with the introduction of

: The "new image" includes a vibrant, playful color palette and a redesigned content strategy for social media that uses lifestyle photography, memes, and retargetable product films.

To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI. As a leader in the çiğ köfte (Turkish

The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene.