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Remains the largest market, holding approximately 34.7% share (est. US$34.4 billion in 2023).

Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends maturepornolder

Gaming remains a "juggernaut" that influences wider media through advertising and consumer engagement, with esports ticket sales rebounding to pre-pandemic levels (projected 13.8% CAGR). Remains the largest market, holding approximately 34

Revenue for live experiences is projected to grow at a 9.6% CAGR through 2027, far outpacing overall consumer revenue growth. Remains the largest market

The era of mass media "shared experiences" is ending; content is now increasingly tailored to individual niches or even single-person experiences.