A key trend in a mature market is the move from broad subscriber counts to deep engagement with "Superfans". Africa Entertainment and Media Outlook 2025 - 2029
: Total global revenue is expected to reach US$3.5 trillion by 2029 .
The industry has moved beyond its post-pandemic recovery and is now adjusting to "seismic" technological changes.
A key trend in a mature market is the move from broad subscriber counts to deep engagement with "Superfans". Africa Entertainment and Media Outlook 2025 - 2029
: Total global revenue is expected to reach US$3.5 trillion by 2029 .
The industry has moved beyond its post-pandemic recovery and is now adjusting to "seismic" technological changes.